How To Create the Perfect Favicon

last updated
June 18, 2021
category
Web Design

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When creating a web page, there are many things to take into account that we cannot leave out. From the content, to the colors, through the menu, the information and the links. Everything must be in order and ready for the moment the page is launched.

However, sometimes and especially considering that there are a lot of details that we must take care of. We can also overlook some. Today an element is fashionable when it comes to web pages and we refer to the Favicon. Nevertheless, before we talk about how to create the Favicon, let’s go through the details.

The Favicon is a super small element that, despite its size, can leave a good impression on those who visit your page. Many people underestimate the power that the Favicon has, and do not think about adding it to their websites, but that is a big mistake, since today, it is much more useful than it seems.

What is the Favicon?

A Favicon means in English “Favorite Icon” or in Spanish, Favorite Icon. The Favicon is a small icon, measuring 16×16 pixels. This icon is used in all browsers to be able to identify a specific web page. The location of the Favicon is usually the browser tabs.

However, it can also appear in your browsing history or in the favorites bar, and even on some home pages like Chrome, from Google. Therefore, to summarize the favicon in a simple way. It can be said that it is an icon for web pages. It becomes a kind of visual brand so that you can identify yourself on the internet, apart from others.

The main functions of the Favicon

Perhaps you are still wondering if the Favicon is necessary. In addition, the answer is yes. It plays a relevant role in any web page, no matter what that web page is used for. Not only does it work to improve user experience and branding as well, but it also looks super professional.

How the Favicon helps with the user experience

The user experience when visiting our website is relevant. In addition, the Favicons help to measure that experience since they act as a visual reference of your website and this helps to improve the user experience when browsing your page.

It has been proven that when a person enters a page, they always direct their gaze to the upper left of the browsers. For this reason, having the Favicons located in that space will help your page to be visually identified. In addition, to be able to distinguish it from the rest of the tabs. For example, when for some reason, you have many open in your browser.

The Favicon and Branding

If you want your brand identity to be fully consistent, it is always necessary to pay attention to all the details. When you have a Favicon on your page, you are contributing to the visibility and branding of your website. This is so, because the users will remember the image of your brand. This way they will be able to recognize it not only on your page, but also, outside.

Professionalism:

Favicons also help maintain professionalism and authenticity. This is because having them added to your page gives the impression of a careful and tasteful design. This is very important and it creates a sense of trust between the client and the developer or designer. The level of professionalism can go a long way.

Creating a Favicon

There are many ways to create a Favicon. One of the best-known ways is by hiring a professional designer. If this designer is creating your website from scratch, don’t forget to ask him to add the Favicon to it.

On the other hand, if you do not want to or can hire someone to do it, there are ways to fix it. You can also create your own Favicon, using various options or tools, among them Favicon generators. There are several tools of this type that you can use; one of them is Wix, which is a logo creator.

Details to take into account when creating the new Favicon

File: If you are going to create a Favicon, the file format with which it must be done is PNG or JPG. However, it is always recommended to do it with PNG. After it has been designed in PNG, it is converted to the Favicon.ico format

Size: The size of a Favicon is 16×16, this is the standard size. However, and although 16×16 is the recommended and ideal size, there is also a size of 32×32 pixels

Transparencies: If your design has a transparent background, the ideal is that you are sure that you save your file as PNG, and at the same time, keep the transparency activated.

Creating a Favicon

There are many ways to create a Favicon. One of the best-known ways is by hiring a professional designer. If this designer is creating your website from scratch, don’t forget to ask him to add the Favicon to it.

On the other hand, if you do not want to or can hire someone to do it, there are ways to fix it. You can also create your own Favicon, using various options or tools, among them Favicon generators. There are several tools of this type that you can use; one of them is Wix, which is a logo creator.

Details to take into account when creating the new Favicon

File: If you are going to create a Favicon, the file format with which it must be done is PNG or JPG. However, it is always recommended to do it with PNG. After it has been designed in PNG, it is converted to the Favicon.ico format

Size: The size of a Favicon is 16×16, this is the standard size. However, and although 16×16 is the recommended and ideal size, there is also a size of 32×32 pixels

Transparencies: If your design has a transparent background, the ideal is that you are sure that you save your file as PNG, and at the same time, keep the transparency activated.

Tips for designing a successful Favicon

One might think that the design of the Favicon is somewhat simple, especially because of its small size. However, precisely because of the small size of that icon that you have on your website, it is when you have to be much more meticulous. This simply happens because you have no room to make mistakes.

Therefore, considering this, it is necessary to follow certain tips and advice that will allow you to create the perfect and ideal Favicon for your website. Next, we are going to provide you with information about the design of your Favicon, which will help you as a guide to do it in a simple and optimal way.

Brand identity:

A favicon should condense the spirit of your website and brand with the same visual language and color scheme as your website.

On the fashion brand’s “Sorry” page created with Wix, the X-shaped favicon is in tune with the bold, black-and-white visual language of its apparel and logo.

Something quite similar happens with the famous EBay page. Its favicon blends the colors of the brand and an icon in the form of a shopping bag that captures the spirit of the famous online auction page.

Simplicity:

The small size of the favicon demands that its design be clear and discernible. Try to avoid overly detailed designs with lots of lines, textures, and shadows. Bet better on a striking, clean and easily recognizable design.

Credibility:

Users tend to judge sellers of goods and services on the Internet by their professional value. Sites without a favicon can easily lead to loss of credibility. This is very evident when comparing the content to competitors.

Colour:

Keep in mind that the favicon will always appear with different colored backgrounds and this will vary depending on the context and browser that is being used. That is why it is convenient to test your favicon with backgrounds that are white, gray or black before completely finalizing your design.

The text or typography:

If you want to include typography or traditionally known as texts in your favicon, we recommend that, you include no more than three characters. Using initials or abbreviations is always a good option.

There is a fairly well known page called Art. This is a website uses its initial A on a neon green background as its logo and favicon. They do this precisely, to attract the attention of page visitors.

Use of the logo:

Although many logos fit the size of the favicon very well, most are unreadable when reduced in size. If you want to use your logo as a favicon, you have to make various adjustments such as omitting your tagline and slogan, or using only your initials.

Always pay attention to Google. If you notice, your favicon is slightly different from your logo, but your design embodies the same values, which is the right way to get the most out of your Favicon.

Save user time:

This icon on the page will save a lot of time for the user who visits your page, since it will be able to identify the site they are looking for quickly in the bookmarks. You will also be able to do it on other sites where the browser is able to add the icon of the page so that it is identified immediately.

The Benefits for SEO

If you add a page icon on your website, that is, a Favicon, you will undoubtedly have many benefits when it comes to SEO. Starting because you are going to be much more visible than before in search engines. This will result in more visits to your website.

Repeated Visits

When you enter a web page, what is the first thing you see? The answer is simple; people are always going to respond better to images and videos than to the text itself. Now suppose that someone who is entering your website is in a hurry to visit it for the first time, but cannot do it at that specific moment.

This is when the user decides to bookmark it to come back later when they have time. Hours later, this person decides to visit your website again and does so by searching among their bookmarks where they saved the page.

This is where the Favicon comes into its own, like a remarkable and unique letter G for Google and in this way, the user will find you easily. Therefore, if there is no icon on your page, your site can be immediately removed from the bookmarks list.

If, on the contrary, your website has a page icon, that is, a Favicon, it will be much more visible in the search results, if we compare it with those that do not have a Favicon and, therefore, it will be able to attract many more visitors.

Installing the Favicon on your website

There is an important detail and it is the installation of the Favicon. Since you created the Favicon, the process of installing it on your website is quite quick and easy. Installing it on the server is actually not going to take more than 3 or 5 minutes, but it also takes place in two different stages.

What you have to do first is directly access the root directory that is located on your website. In addition, you must also enter the text editor to be able to change the HTML code.

STEP 1

The first thing to do is download the file that have been saved as favicon.ico, directly to the server. At this point, it is necessary to download and logically install the ftp client. Then just enter username and password and download the file quickly.

STEP 2

The next step is to start editing the HTML page that belongs to your website. In this way, you will help all browsers to find the image that belongs to the icon of your page easier. Once the FTP window has opened the file index.html or also known as, header.php is downloaded directly from the server.

It is important that before editing the code, you make one or more copies of all the files. This in order that you can recover them later, if some type of error arises. In the case that you use WordPress, the code that must be inserted is the header.php file in HEAD.

After this process, the file was downloaded exactly where you had obtained it. With that, the Favicon would be ready, it would only be necessary to reload the page, to verify that it works correctly. It is good to take into account that almost all new browsers know how to detect the Favicon files of the web pages.

As you can see, creating a Favicon is not as complicated as it seems. Nevertheless, more importantly, the benefits that you are going to receive are many. If you follow simple steps, you will soon have the Favicon on your website.

First, is really important that after reading this, you understand how necessary is to have a Favicon. This goes on your web page, for all the reasons we just mentioned. Especially to facilitate the user`s experience and optimize the position of our web site on the searching engines.  

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